Dating industry in india

Contents:


  1. Online dating has huge potential in India: Tinder's Taru Kapoor
  2. Online dating has huge potential in India: Tinder's Taru Kapoor
  3. Choose the subscription that is right for you

Its Grindr for Equality programme explores ways to use its technology and platform to help promote social justice, health, safety. Buoyed by recent Supreme Court judgements that decriminalised adultery and consensual same sex relations, some niche and unusual dating applications are now betting big on the India growth story. The list includes extramarital dating app Gleeden, LGBTQ dating app Grindr , and matchmaking app Wingman which are among social search mobile applications that expect significant growth in the country where dating app Tinder is already the highest-grossing Android app.

Gleeden already has more than 3. A lot of them are senior executives, doctors, lawyers or bankers. Gleeden globally has a user base of 4. Grindr, an American dating app for lesbians, gays, bisexuals, transgenders and queer people, said it has already seen tremendous growth in the number of Indian users of the app, which reflected the resilience and strength of the Indian queer people. Its Grindr for Equality programme explores ways to use its technology and platform to help promote social justice, health, safety, and more for LGBTQ individuals around the globe in partnership with activists, community leaders, and humanitarian and digital rights organisations.


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According to analytics firm App Annie , Grindr moved up the ranks among social applications in India in September to be among the top 80 apps, up from a rank of around in July. Wingman, a dating app based on the concept of an actual wingman that enables users to turn matchmakers for their single friends, plans to foray into the country before the end of Bristlr, a UK-based dating app that connects bearded men with beard-loving women, too, is considering its foray into the country in the long run.

This business also works on successful failures. So, imagine Raj speaks to Simran virtually but never meets her.

He tries a few times but then moves on to another platform to meet a different woman. Companies lose revenue since repeat orders make money. This time, they know that there is a chance of success. They stay on the app, keep subscribing, keep swimming and thus, keep buying new and expensive packs.

We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months. Until, of course, things go offline or most often to platforms like WhatsApp or Instagram. Single, needless to say, is preferred.

Online dating has huge potential in India: Tinder's Taru Kapoor

For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating. Another subscription tier, TinderGold, lets users see who liked them, besides TinderPlus features. The monetisation puzzle goes all the way from subscription to micro-transactions. For dating companies, social ecommerce is fast becoming integral to their long-term strategy, a key learning from the famed Chinese app design playbook, which reads somewhat like this: That is, once the user is addicted or has signed up for a monthly fee, these dating apps offer add-on paid features like virtual gifting of flowers, likes, champagne bottles and so on.

Each of these transactions is charged. The end goal here is to keep the customer engaged.

Online dating has huge potential in India: Tinder's Taru Kapoor

Some companies such as TrulyMadly and The Inner Circle have tried out offline events with mediumto-little success. Industry insiders suggest Tinder has less than 0. The main source of revenue outside of subscriptions could still come from ads, a potential that is locked, say advertisers, though it needs a strategy. Tinder has been known to show such ads here, through targeted Facebook and Google advertising.

The popularity of Chinese live streaming products like BigoLive and others have come as a big fillip to these companies. This is also how some of these apps will try and lure more regional language users. The rise of live streaming has given us an opening to the regional audience and, in places, we believe the concept of coffee shop dates is yet to take off. Read the review of TrulyMadly Android app. With few more players jumping in the market such as Vee , the space is going to see ample amount of traction in To understand how the mobile dating industry in India will advance, Lighthouse Insights spoke to a few experts some of them chose not to respond.

Listed below are the edited excerpts. For this generation mobile is an all empowering tool for a lot of our needs.

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The same is true for making and maintaining relationships. We see the mobile as the go to medium for dating and matchmaking, because it lends itself so well to the entire experience. Be it discovery sifting through a bunch of matches , engagement sending a like, messaging and fixing up a date to meet and interaction where to meet, what to do etc.